Business Administration Studies Research Articles

Impact of Problem-Based Learning on the Perception, Understanding, and Application of Statistical Concepts in Business Administration and Management Students

We investigate the impact of the Problem-Based Learning (PBL) approach supplemented by student-created videos on the teaching of Probability Calculation and Inference Statistics in Business Administration and Management Studies. To that aim, we analyse survey results gathered from a sample of students from the Business Administration and Management and Law-Business Administration and Management degrees at the University of Zaragoza who participated in the PBL experience, focusing on their perceptions, skill development, dynamics of collaboration, and communication with teachers and classmates. Additionally, a comparative study of their final grades is conducted, comparing them with that obtained by students who did not engage in PBL. Our findings reveal that PBL significantly enhances students’ understanding and motivation, along with their communication with teachers, particularly among repeating students, and teamwork skills, particularly among beginners. Furthermore, students participating in PBL activities tended to achieve significantly higher grades than their nonparticipating counterparts did. Moreover, our study contributes to the discourse on sustainable education by highlighting the potential of PBL as a pedagogical approach aligned with the Sustainable Development Goals. By promoting active learning, collaborative problem solving, and communication skills, PBL fosters a culture of lifelong learning and empowers students to address real-world challenges in a sustainable manner. These findings have implications for educators, policymakers, and researchers seeking to promote sustainability in higher education through effective pedagogical practices.

B2B Sales Meeting Course as an Effort to Build Student Sales Skill

Appropriate and effective learning methods are needed that are truly able to develop sales skills, especially Business to Business (B2B) sales. This study aims to empirically test how effective the Project Based Learning B2B Sales Meeting organized by the Applied Business Administration Study Program is in improving student sales skills. The method used to answer research problems is Quasi Experiment method. The results of hypothesis testing using the t-test showed that there were significant differences in the pretest and posttest scores of the research subject's sales skills and the posttest scores showed a higher value than the pretest scores. Thus PBL B2B Sales Meeting is effective in improving sales skills of research subjects. With the proven effectiveness of the PBL method, it is recommended that this method be applied in other courses.
  

Web-Based Business Simulation Practice Course Learning Application

This research is planned to continue and realize the results and objectives of previous research in 2022 with applied research on innovative products, namely Practical Learning Applications for Virtual Business Simulation Courses in the Business Administration Study Program. The long-term goal of this research is to develop project-based and digital technology-based Business Simulation learning courses used by students and lecturers. The method used to achieve this is the R and D method. The target for this research output is Copyright and publication of the accredited national journal Sinta 2. This research produces a virtual business simulation learning application based on a research model that was created in 2022. Research This is a type of action research and development using the Research and Development (R&D) method. This research also tested innovative products practiced by 70 5th-semester students, 10 people were taken from each 5th-semester class of the Business Administration Study Program (7 classes) as test respondents in using this Business Simulation application. The Business Simulation Application was created under the business simulation learning process contained in the RPS for the Business Simulation Course. This simulation application is web-based and is equipped with a video tutorial to make it easier to use. Application testing results show that this business simulation application makes business work easier and faster for the positions of manager, head of administrative supplies, and head of finance.

WHY SHOULD I STUDY IN ENGLISH? STUDENTS’ PERCEPTION AND MOTIVATION

In the context of globalized society, the education offer seeks to prepare young people to adapt as best as possible to the demands of the labour market. The best possible integration of young people into the labour market takes into account both opportunities on it and important decisions that they make to increase their chances of a good job. In an internationalized environment, the chances of a good job increase if the employee has a good knowledge of the concepts in an international language. The specialized literature offers various analyses and approaches regarding the motivation of young people to choose to access university studies in a second language. In order to find out what are the students’ motivations for choosing to study business administration in English, we conducted 13 interviews with first year bachelor students from the Faculty of Economic Sciences of the University of Oradea. In our research, through semi-structured interviews applied to first year students who study in English, we aimed to highlight their opinion on the following topics: choosing the program in English, evaluating the educational offer or expectations related to the workplace and career opportunities. The students’ answers are a good indicator of the perceptions regarding the motivation to choose to study in English. The motivation to study in English starts from the knowledge of the English language and extends to the opportunities that the study of business administration in English offers in relation to the future career. They are eager to find a job in Romania, but they will not refuse an opportunity in another country, if such an opportunity arises. Students’ motivations and perceptions regarding education are an important indicator to have a more realistic picture of their expectations of the education offer as well as their integration and success on the labour market. In our future analyses regarding students’ perceptions of the choice of studies, we will seek to expand the analyses both by specializations and by years and level of studies.

Prosedur Sistem Penataan Arsip di Program Studi Administrasi Bisnis Jurusan Administrasi Bisnis Politeknik Negeri Manado

The business administration study program is one part of the Business administration Department owned by the Vocational education institution at the Manado State Polytechnic, established in 1987 and aims to produce student graduates who are able to carry out functions as an administrative staff professionally in accordance with their field of expertise. As well as being able to complete administrative tasks in a relatively short time which is supported by the ability to use language, the latest technology and supported by high morals, responsibility and discipline. In carrying out the activity process has benchmarks that must be achieved in improving quality, one of which is by always producing good quality archives and at certain times it is needed for smooth activities in the Business administration study program. For this reason, the resulting archive must be managed according to the procedures used and then stored and can be found quickly and precisely when needed. The role of archives as a support for the organization in the smooth implementation of activities in accordance with its management procedures. In fact, it was found when the initial observation was made that there was a lack of complete documents manually or electronically, there was no special officer to handle the management of archives, so that when needed it was very difficult to find. A number of documents or archives available are not well organized due to the availability of equipment that is still minimal. This research was conducted with the aim that the availability of documents and a number of documents can be well organized and protected, archives can be well organized with the availability of equipment and special officers who handle it. This research will use qualitative research methods by collecting data through observation, interviews and documentation.

Tracer Study of Alumni of the Applied Business Administration Study Program of Batam State Polytechnic (Case Study of Alumni In 2015-2021)

This study aims to provide empirical evidence regarding the tracer study of alumni of the Batam State Polytechnic Applied Business Administration Study Program (Case Study of Alumni 2015-2021). The research data is mainly sourced from questionnaires distributed to 227 alumni samples determined by the Krejcie & Morgan technique. Respondent characteristics are presented based on gender, type of class attended, year of graduation, and current domicile distribution. In addition, respondent data is presented based on the absorption of alumni which includes employment status, description of the respondent's current situation, type of work done, income, and how to get a job. The results showed that as many as 211 alumni (92.95%) had jobs that were relevant to the curriculum, but as many as 16 alumni (7.05%) did not have relevant jobs so that the Applied Business Administration Study Program curriculum had high relevance to the world of work.

A STUDY OF THE MISTAKES IN THE ENGLISH TRANSLATION OF THE INDONESIAN MINOR THESIS’ TITLES IN BUSINESS ADMINISTRATION STUDY PROGRAM IN POLITEKNIK LPKIA BANDUNG

Students in the Business Administration Study Program in LPKIA Bandung must do their final projects as one of the requirements before graduating from the D-3 program. This final project is called minor thesis and is written in the Indonesian language. It is a custom practice that the titles and abstracts of the minor thesis be written in both Indonesian and English languages. As the students mostly have limitation in their capability to write in English, many of them just translate the titles and abstracts, for example by using the Google’s translation services. Hence, there is a great possibility the translation will be incorrect; some words or expressions may not be translated correctly to conduct the originally intended meanings of the authors. Additionally, it sometimes happens that students just misperceive the meanings of certain words, for instance, the Indonesian word ‘pengelolaan’ may simply be used and interpreted as ‘management’ while students may actually want to discuss about ‘penanganan’ or ‘handling’ of a certain task or procedure. This study uses the descriptive analysis method to unveil common mistakes made by students when translating their minor thesis’ titles from Indonesian to English, to discuss and offer better English choices of words for their translation, and to provide a reference so that students in the future can avoid similar mistakes when they write their minor thesis’ titles in English

Pengembangan Pemasaran Konten Kampung Cibunut Berwarna Berbasis Pemasaran Otentik dengan Pendekatan Service Learning

Colored Cibunut Village is located in RW 07, Kebon Pisang Urban Village, Sumur Bandung District, Bandung City. Having an eco-friendly creative village concept, Colored Cibunut Village consists of 5 mural zones with various themes, including environment, peace, slave labour, history, and education. In line with a request from the chairman of the Cibunut Finest Movement Foundation to increase brand awareness and the existence of an educational tourism village, both internally and externally from the people living in the Colored Cibunut Village area, it was managed by a team of Business Administration Study Program lecturers, Parahyangan Catholic University focuses on content marketing. Through the MBKM Village Project, students were provided with training for trainers and assisting partners through content marketing and learning the authentic marketing process that forms the local advantage of Colored Cibunut Village. The service learning approach is applied in 3 stages: exploration, application, and evaluation. Partners and students benefit from the MBKM Village Project. Partners gain increased knowledge and skills in content marketing. Meanwhile, students gain valuable experience interacting and implementing the knowledge gained in class to the community in Colored Cibunut Village. The service learning approach provided space for partners, lecturers, and students to complement learning by implementing research manifested in community service.

토픽모델링을 이용한 ESG 연구현황 분석

[Purpose]The purpose of this study is to analyze the research trends of ESG research in Korea, focusing on the fields of business administration and accounting, using topic modeling.
 [Methodology]This study focuses on the keyword ‘ESG’ published in domestic academic journals. To this end, as of June 30, 2023, a total of 404 studies of business administration and accounting studies calculated with ‘ESG’ as a search term in the Korea Citation Index are the subject of research. Specifically, morpheme analysis was performed using R, keyword frequency analysis was performed, and frequency analysis and Big-data analysis(data mining, topic modeling) were performed through the extracted keywords.
 [Findings]As a result of this study, five topics were calculated. Specifically, Topic 1 is the role of the environment for management sustainability, Topic 2 is Implications for enhancing corporate value, Topic 3 is Strategy according to economic conditions, Topic 4 is Decision-making at the governance level, Topic 5 is Evaluation and utilization It is a responsibility.
 [Implications]This study is different in that it analyzes research trends using the big data analysis method with the keyword ‘ESG’ limited to business administration and accounting among social sciences. In the meantime, many studies have been conducted in business administration and accounting, but there are not many studies that apply big data methods such as topic modeling. This study has significance in that it goes one step further from the existing research methodology, reduces the subjective opinions of researchers, and identifies macroscopic research trends based on a lot of data through the Big-data methodology.

Do Information Technology and Human Resources Create Business Performance: A Review

Purpose: Nowadays, information technology is used massively by business organisations in order to reap maximum profits. This condition is possible if the organisation has superior human resources in the IT field. The purpose of this research is to review and convince that information technology and human resources are important factors for the success of business organisations to achieve the ideal vision and mission that has been designed before. The two factors complement each other and cannot be separated.   Theoretical framework: Information technology will have a significant impact on business development if operated properly by competent and capable humans. Information technology and the human element, among others, fall into the category of tangible and intangible resources. So, this study will also slightly correlate the RBV theory that has been slightly discussed in the previous paragraph. In addition, it complements the discussion of the study to make it more interesting and comprehensive.   Design/Methodology/Approach: The research method took place in three stages. The first step was to collect and then review available literature and research. Next, the data was examined and the findings incorporated into the study framework. Third, instrument development. This stage involves detailing all the variables and describing the measurement items that have been developed.   Findings: The results of this study have provided evidence that human proficiency in IT will bring blessings to profit-oriented organisations. Moreover, the current business environment is increasingly dynamic and disruptive.   Research, practical & social implications: This research is expected to be a useful input for business people to be more courageous in making decisions when it comes to investing in IT and human resources in order to create superior and competitive business performance.   Originality/Value: The results of this study are expected to be useful input for business people to be more courageous in making decisions when investing in IT resources and human resources in order to create superior and competitive business performance. In addition, it is also expected to be a formal discussion material in universities, especially business administration and management study programmes so that new and fresh ideas can be found that can be used as further research material so as to enrich the knowledge literature.

PENGARUH CITRA MEREK, KUALITAS LAYANAN DAN HARGA TERHADAP PREFERENSI KONSUMEN DALAM MENGGUNAKAN APLIKASI GOJEK

The emergence of several technological developments in transportation such as Uber, Grab, GoJek provide easy access to certain places and can be reached very quickly with adequate vehicles. This research aims to examine the influence of brand image, service quality and price on consumer preferences in using the Gojek application among students of the Business Administration study program at FISIP UPN "Veteran" East Java. The sample in this study consisted of 90 students in the Business Administration study program FISIP UPN "Veteran" East Java with the characteristics of active students in the Business Administration study program FISIP UPN "Veteran" East Java. The sampling technique in this study used the Purposive Sampling technique because only those taken for students of the Business Administration study program FISIP UPN "Veteran" East Java. Hypothesis testing in this research uses statistical model analysis including validity test, reliability test, classical assumption test, multiple linear regression, F test and t test. The results of this research show that there is a partial influence of the totality of each independent variable on the dependent variable using the t test. Simultaneous testing shows that Brand Image, Service Quality and Price simultaneously have an influence on Consumer Preferences.

Strategies for enhancing faculty brand through personal branding: Insights from lecturers

Professional branding is a new step in the professional development of a lecturer, which presupposes a holistic process of forming a lecturer's personal brand, which consists of creating a personality image of a lecturer that is attractive, socially recognized, and can be recognized in his professional field. This study aims to identify the extent of the faculty branding process carried out by lecturers of the Business Administration Department of the State Polytechnic of Malang through Instagram social media. A total of 10 respondents were determined using purposive sampling. The data collection method is done by in-depth interview, while the data analysis method uses data triangulation. The results showed that the majority of respondents have carried out professional branding by uploading various outputs that show their respective expertise ranging from education, training (mastery class) to community service. However, there are still no significant findings regarding lecturers' output related to intellectual property rights so that it becomes an opening for further research. Through the results of this study, it can be stated that the Malang State Polytechnic Business Administration Study Program has made efforts to carry out massive faculty branding through lecturer posts on social media.

Online interactions and student learning outcomes in a Moodle-based e-learning system

ABSTRACT The research goal was to inquire into the effect of online instruction on student learning outcomes and online interaction. The research used a quasi-experimental research design, as well as a structured questionnaire. One experimental group of the finance-banking (N = 139), and one comparison group of the business administration study programme (N = 121) of students at the economic faculty of the university were involved in the research study. The study found a significant positive correlation between online instruction and student learning outcomes. It also found that online instruction is making a substantial positive contribution to the prediction of student learning outcomes. A significant positive correlation between online instruction and online interaction was shown. The study also confirmed that online instruction is making a significant positive contribution to the prediction of online interaction.

The Employability Study and Employers' Perception of Business Administration Graduates from a Higher State Educational Institution in the Philippines

The Employability Study and Employers' Perception of Business Administration Graduates from a Higher State Educational Institution in the Philippines

Analisis Faktor-Faktor Pengambilan Keputusan Mahasiswa Memilih Program Studi Administrasi Bisnis pada Fakultas Ilmu Sosial dan Ilmu Politik UPN “Veteran” Jawa Timur

 
 Education is an essential part of a human being's life, therefore decision-making in matters of education is something that really needs attention. One of them is making the decision to take the study program to be pursued in Higher Education, the many choices that can be made make prospective students need to make the right decision in deciding which study program to pursue. The research method used was a qualitative method with a questionnaire as a data collection technique, while the research participants came from business administration study program students from the East Java "Veteran" National Development University as many as 31 students (9 boys and 22 girls) aged between 18 to 20 years . The results of this study indicate that students choose the business administration study program because of their interests, job prospects, aspirations, educational background, parents, and easy admission opportunities.
 Keywords: Student, business administration, East Java Veterans National Development University, decision making.

Persepsi Mahasiswa Institut Bisnis dan Informatika Kosgoro 1957 Terhadap Kualitas Pelayanan di Program Studi Administrasi Bisnis

This study aims to examine the perceptions of Kosgoro 1957 Institute of Business and Informatics students' perceptions of the service quality of the Business Administration Study Program. The sampling method used is a simple random sampling method organized by educational staff. The research informants consisted of 100 students who had received and are currently receiving academic administration services. The perception assessment method uses the scoring method and continues with the perception category based on the score that has been generated. Student perceptions of service expectations are not matched by the performance of educational staff, they argue that the quality of services provided is quite optimal. These findings indicate that perceived service quality is less than student expectations on several service quality dimensions. Namely, tangible, reliability, responsiveness, assurance and empathy. Therefore, to improve the quality of service to students, what needs to be improved is; (1) standard operating procedures (SOP); (2) speed and timeliness of service; (3) discipline of educational staff.

Company Response to Job Training Students of Politeknik Negeri Jakarta’s Commercial Administration Department’s Competence

Background: Job Training activities or Field Work Practices (PKL) are one of the requirements that must be carried out by students of the Business Administration Study Program, Department of Commercial Administration, Politeknik Negeri Jakarta. This obligation is carried out by students after they graduate from semester 5. Aim: The purpose of this study is to determine the company's response to the competence of students of  the Department of Commercial Administration, Politeknik Negeri Jakarta when implementing PKL and company expectations for the major. Method: The research design used in this study was descriptive qualitative. Data collection was applied retrospectively from the provided. The research was conducted in a company collaborating with the Business Administration Study Program, Department of Commercial Administration, Politeknik Negeri Jakarta and was a place for students to conduct PKL for the period of February to April 2017. The sample was selected using a simple random sampling technique with a minimum number of samples taken from each class of 13 students based on the Slovin formula. Findings: The ability of students to adapt to the environment in a very special category.  Student initiative and creativity towards the corporate environment in a very special category. Students communication skills were categorized as very special. Potential student attitudes appear in the very special category. Skills in carrying out tasks include conformity with instructions, quality of work results, punctuality and problem-solving ability are very special categories. The discipline and independence of the community towards the company environment in the category was very special.

The Pelatihan pemanfaatan media online sebagai sarana pemasaran bagi usaha mikro dimasa pandemi di kota depok

The Business Administration study program takes part in volunteer activities with a community-based science and technology service scheme. This service is performed to improve microbusinesses' understanding of digital marketing in the city of Depok with the aim of expanding the marketing area, which will have an impact on income. This activity employs a contextual approach methodology, whereby theoretical information is initially provided, and then a workshop immediately creates an account on online media and uploads products made by traders. In order to allow participants who are unable to attend at the service venue to participate in this community service activity elsewhere by using the Zoom platform. The participants were given counseling from the very beginning of the process of downloading an account creation program, building a digital store, and marketing product photographs with narration and descriptions of the product, the participants received coaching. The participants were very excited to participate in the series of events that had been planned by the committee, both in listening to the speaker's presentation and when carrying out implementation practices in online media. sale. This activity ran smoothly and in good order from the morning until the afternoon

Financial Literacy and Demographics on Financial Behavior of Malang State Polytechnic Students

The purpose of this research is to analyze (1) the influence of financial literacy on financial behavior (2) the effect of gender on financial behavior (3) the effect of age on financial behavior (4) the effect of academic ability on financial behavior (5) the effect of residence on financial behavior . The population in this study were all active D3 students in the Business Administration Study Program, State Polytechnic of Malang, consisting of 547 people. The sample was selected using clustered proportional sampling to obtain a total sample of 116 students. The data of this research are primary data and secondary data. Data were analyzed by multiple regression analysis using SPSS version 25.0. The results of this study are: (1) financial literacy has a positive and significant relationship to behavioral finance (2) gender has a positive and significant relationship to behavioral finance (3) age has a positive and significant relationship to behavioral finance (4) academic ability has a positive relationship and significant on behavioral finance (5) place of residence has a relationship on behavioral finance.

Pengaruh Promosi, Harga, dan Kualitas Produk terhadap Loyalitas Pelanggan pada Pembelian Teh Pucuk Harum

This research aims to know how big is the influence of discount, price, and product quality on customer loyalty on the purchase of Teh Pucuk Harum. The population in this research was a consumer who have bought or consumed The Pucuk Harum. The sample in this research involved 100 respondents, namely East Java UPN students especially business administration study program. The results of the questionnaire distribution were measured using an ordinal scale. This type of research is descriptive research using the quantitative method. The sampling method in this research used non probability sampling using purposive sampling technique. The analytical method used multiple linear regression analysis through classical assumption testing, validity and reliability testing. The classical assumption test used the data normality test, multicollinearity test, and heteroscedasticity test. Multiple linear regression analysis method assessed through t test, and f test. The results of this research indicated that discount, price, and product quality had a positive and significant effect on customer loyalty on the purchase of Teh Pucuk Harum
  
 Keywords: Discount, Price, Product Quality, Customer Loyalty